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Le Figaro - Ginori 1735

"Porcelaine à l'Italienne" - Discovering the secrets of Italian craftsmanship

Publication Le Figaro Magazine
Article "Porcelaine à l'Italienne"
Brand Ginori 1735
Location Manufacture near Florence, Italy

Ambassador of Italian Table Arts

Ginori 1735, ambassador of the table arts for more than two centuries, owes its reputation to its colorful tableware and iconic patterns, such as Oriente Italiano. For Le Figaro Magazine, we opened the doors of its manufacture near Florence to discover all the secrets of its exceptional craftsmanship.

This editorial assignment for one of France's most prestigious publications provided an intimate look into the world of Italian porcelain excellence. The photography captures the essence of a heritage that has defined luxury tableware for generations, showcasing the meticulous attention to detail that makes Ginori 1735 a benchmark in the industry.

"Porcelaine à l'Italienne"

The feature article "Porcelaine à l'Italienne" delves into the unique Italian approach to porcelain making, distinguishing it from other European traditions. Through careful documentation of the manufacturing process, the photography reveals how traditional techniques continue to inform contemporary luxury production.

Working near Florence, in the heart of Tuscany's artisanal tradition, the project captured both the historical significance and modern relevance of Ginori 1735's approach to craftsmanship. The manufacture represents a living museum of porcelain arts, where centuries-old techniques meet contemporary design sensibilities.

French Editorial Perspective

Creating content for Le Figaro Magazine required understanding the French appreciation for luxury craftsmanship and presenting Italian excellence through a lens that would resonate with sophisticated French readers. The photography emphasizes both the artisanal heritage and the contemporary relevance of Italian porcelain traditions.